Hydration v.s Moisture

I can't be the only person to have either wondered what these 2 really are or if they are actually the same thing. Can I? After years of wondering and sort of using them interchangeably, I decided to do my research. Now, lets break them down so you don't have to wonder any longer.


To hydrate something is to increase its water content. So for skin, that is increasing the amount of water in the skin cells. This is important because it makes the skin look healthier, more plump, more supple and smoother. What can our skincare products do in this process? They can help the skin retain its natural water content whilst also protecting against loss of water. Remember this: Skin that lacks water is dehydrated! You know we love the geeky science stuff so here are some ingredients to look out for in a hydrator:

Hyaluronic acid - front and centre



Amino Acids

Omega rich fatty acids



To moisturise is to increase oil content in skin whilst also preventing water loss. Without this oil and water the skin lacks nourishment and is prone to dryness, itchiness, flaking, tightness and even dullness. Remember this: Skin that lacks oil is dry! So what causes us to lose moisture? Well, age is a factor. As we get older the amount of natural oils the skin produces diminishes. The humidity in the air also contributes to a loss of moisture. In this case, you need ingredients that will help lock in the moisture:

Natural oils e.g. squalane, argan oil and rosehip oil

Fruit extracts e.g kiwi which contains vitamin C

Shea butter

Cocoa butter

Aloe vera


Final lesson; dry skin is a skin type, dehydrated skin is caused by a lack of moisture and can happen to any skin type.

To make things easier for you we have put together a collection of hydrators and moisturisers.

Get in touch today to talk through whether your skin is dry or dehydrated.